With stores in more than countries Billabong uses wholesalers to ensure that their products reach the retailers. Even though Billabong International Limited is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation.
No regular supply of innovative products — Over the years the company has developed numerous products but those are often response to the development by other players. Billabongs sponsorship of international sporting events and sporting stars also helps to promote their brand not only in Australia but also on the international market as well.
Therefore, it will better resonate with age group 25 to 39 years old who have built careers and gained stronger buying Billabong swot analysis. The company can face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets.
Billabong gains customer satisfaction by offering quality products that is not vulnerable or ruined easily despite the harsh conditions of many of their products intended uses, such as swimmers, skis and snowboards.
It has come across as a mature firm looking forward to bring out products based on tested features in the market. Billabongs positioning also comes into effect with place as it must ensure that its product remains out of discount and department stores and remains only in specialty stores.
This is one of the major limitations of SWOT analysis. It provided an evaluation window but not an implementation plan based on strategic competitiveness of Billabong International Limited SWOT is a static assessment - analysis of status quo with few prospective changes.
It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies.
Global expansion supported the extension product life cycle for numerous products and easier access to resources and technology. SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself.
New environmental policies — The new opportunities will create Billabong swot analysis level playing field for all the players in the industry.
Ansoff The Ansoff grid indicates about the strategies with respect to the existing products and new products and selling them in either new products or existing products. On the basis of analysis of Billabong, it is evaluated that the most suitable strategy is market development whereby the company should look for developing new markets for its clothing products.
Free Press, ; L. The economic scenario indicates increasing purchasing power to Australians and there is also the improvement in their standard of living as well. Furthermore, by working in more than countries obtained cushion impacts of the entry of a new competitor and economic cycle into any of their industries.
Opportunities for Billabong International Limited — External Strategic Factors Article continues after advertisement The new technology provides an opportunity to Billabong International Limited to practices differentiated pricing strategy in the new market.
Good Returns on Capital Expenditure — Billabong International Limited is relatively successful at execution of new projects and generated good returns on capital expenditure by building new revenue streams.
The threats of new entry is higher because it require less investment and efforts in entering into such industry, whereas buyer bargaining power is higher because of wide alternatives available to them.What is a SWOT Analysis?
It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help.
SWOT Analysis Words | 4 Pages. Introduction “SWOT analysis is a historically popular technique through which managers can create a quick overview of a company’s strategic situation” (Pearce, II & Robinson,p.
). Using this model, we will look at the external factors of the energy industry that affect Range Resources Corporation. Also, around 70% of customers get less than dollars income each year, so they can afford to pay the products from Billabong (Billabong ).
The Sydney market is divided into five key competitive geographic areas North, East, Inner City, South and West.
SWOT Analysis of Billabong Home» SWOT Analysis of Billabong.
Billabong is an Australian clothing company that is concerned with the production of clothing related products and its accessories, and the clothing industry analysis is performed as follows. BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard.
Billabong International Limited maintains its dominant position in market by critically analyzing and reviewing the SWOT analysis. SWOT analysis a highly interactive process and requires effective coordination among various departments within the organization such as – marketing, finance, operations, management information systems and strategic planning.Download