As a result, the conversion rate increased from 2. What could you change to improve it? It covers the questions to walk through to form a hypothesis on what to change. The control converted at 7. There were differences, of course, but the look, feel and the overall content would be consistent from the offline ad to the online webpage.
Here is what the new design looked like: Denis also shared what happened after the landing page — namely, how he staffs and runs a call center that truly provides value to customers. The PPC ads and keywords were identical for both offers.
They created two different CTAs to segment their audience based on their two primary buyer personas. The original design had web traffic focusing on the CTA before they saw the customer testimonial, resulting in a low conversion rate. Below is the control page.
Full case study here The Takeaway No matter the situation, small words count. Landing page optimization case study than the change from image to video, all other elements remained the same.
Vendio Slims down the Process Ecommerce host Vendio was concerned that their entry form was decreasing landing page conversions. You also need to take into account the target audience — older adults and the elderly may not want to wait for videos to load, or may have a slower internet connection that can Landing page optimization case study frustrating if they feel they have to wait for a video to get all the information.
As a result, the variation yielded a The control offered a button leading to a shopping cart with the price only at the bottom of the page Treatment 1 placed the price on top of the shopping cart button Treatment 2 did away with both the price and shopping cart button The results of this test found the control performed best.
SmartWool Sells More Socks with Old-Hat Techniques SmartWool wanted to see what it could do to increase conversions on its product line, but the eCommerce pros at Blue Acorn were taken aback by the fact that the existing design was already beautiful and was already employing many eCommerce best practices in layout and product presentation, such as using larger images to emphasize certain products.
An example of a later test on the newly redesigned site covered price and thought sequence. I know, I know, that makes me sound like a hypocrite. The team chose a product page and created a variety of change recommendations including headlines, call to action, and changes to the product column.
Denis also shared what happened after the landing page — namely, how he staffs and runs a call center that truly provides value to customers. So, start by analyzing what your customer wants. That's why it's important to meticulous track your data.
WikiJob, especially, will have found success with customer testimonials. Think about that, then continue on to the case study to better understand your own assumptions and learn what the data showed. IT also completed quality assurance on the potential treatment pages to ensure as many issues as possible were found and correct before Summit.
Humanizing the brand added appeal and visualizing the agents reduced anxiety Knowing that they were going to be speaking with a friendly agent may have helped them visualize how the conversation would be and reduced their anxiety.
By providing emphasis on the trusted advisor value rather than overwhelming prospects with the various Medicare products and plans options, we will generate more leads and requests for calls than the control. But now we wanted to do more than validate, we wanted to optimize.
In other words, the additional value presented in the longer page outweighed the additional friction from having a longer page. I made a PDF checklist of how to get started with optimizing your landing page plus my 3 favorite landing page optimization guides and the exact layout and instructions I sent my designer to get this done.
Parker said, "The primary way we drive awareness and traffic -- make the phones ring, so to speak -- is through print ads. You can listen to a recording of this clinic here: Continuity refers to ensuring that each step in the conversion process either states or supports the Value Proposition.
The result — conversions spiked by Jump to full transcript. RESULTS One thing Parker learned during this extensive testing and optimization sequence was that some tests would reach statistical significance, but if left to run a bit longer, then they would actually drop back down and not get back to a satisfactory confidence level.
Full case study here The Takeaway The first banner focused on convenience, counting the steps to get a rate quote. Treatment 1 — long page Creative Sample 3:MECLABS > Research > Landing Page Optimization: 57 guides, case studies, MECLABS Institute's Landing Page Optimization Online Certification Course.
Get the meta-theory of landing page optimization that has been proven to work in thousands of experiments. Learn More. Home Digital Marketing Landing Page Optimisation A Case Study I have no idea what she has to do with landing page optimization.
But she came up in a search for it, and shes extremely pretty. May 27, · Are you happy with the conversions you’re getting from your PPC campaigns?
Here are 11 landing page optimization case studies to Location: W. Camino Real, Unit #, Boca Raton,FL. At Optimization Summit in Boston, the marketing audience helped design a winning landing page that increased leads by 8%.
Read on to discover the steps MECLABS and Hoover's took to plan, design and launch a landing page test live at Summit. MECLABS > Research > Landing Page Optimization: 57 guides, case studies, examples and experiments to help you increase conversion and sales. Landing Page Optimization: 57 guides, case studies, examples and experiments to help you increase conversion and sales MECLABS Institute's Landing Page Optimization Online.
Check out these 12 amazing conversion rate optimization case studies from brands that'll change your mind! Not convinced about conversion rate optimization? After analyzing their landing page, they decided to test a new form copy to replace their generic one. Here is the control page.Download