Let us do the work for you! Mattern for all our future press releases from now on! Provide some good quotes. If you want your product to leave orbit, you need a plan. THAT is when you should jump all over the media — while your story is current and you can get into the tail-wind of a hot story.
If well written, a press release can result in multiple published articles about your firm and its products. Proof your copy carefully before you post the release. Contact your top outlets personally. What happens in a double pitch is that two journalists are unaware they have been contacted separately by the same company and both start working on a story.
With that in mind, set aside ample time to edit your press release before you publish it.
Two weeks prior, start pitching them your story. This entry was posted in MediaUncategorized. Luckily there are plenty out-of-work reporters out there right now.
If they are not writing about the company, there is no incentive for them to bother other than out of personal interest.
Use your blog to update people on the progress of your product, any press you may have received and any big happenings or announcements related to your business. Sure, 3 is fine. That may work for you. If they have written about your company before this can be included as well.
Not only was she very timely but wrote a release for us that was right on topic and of a very high caliber.
They may just have been a bit busy. Focus on making your social media messaging shareable so it reaches as many potential customers as possible. In the digital ageconsumers want to get their information instantly and this puts pressure on media companies to output as much material as possible.
Just make sure these journalists actually want to get called. Indicate contact information for media follow-up name, e-mail, phone number and include a URL that features photographs of the product at the end of the press release.
But you must also explain how you think the story came out, such as the OTHER journalist turned out to be so good they found it on their own. The toy allows kids ages three and up to transform a four-door car into a ferocious dinosaur.
In other countries, other means of indicating the end of the release may be used, such as the text "ends". Ask to meet with Reporter B when you have already worked several times with Reporter A on the team. For example, you can publish a FAQ, or set up canned replies to common issues.
Promotion Promotion — What you will tell your intended market and how you will tell them. You are going to save us all time — and visits to psychiatrists — by simply addressing some basic questions FIRST. At the top of the release, write an eye-catching headline that reflects the topic of the news release.
How to Write a Press Release to Launch a New Product by Sarah Kuta - Updated November 21, When a company launches a new product, it's important to get the word out to consumers, investors and other stakeholders.
I think we all suffer from this from time to time. Support Before you launch your product, you need to have a customer support system in place.
For instance, say Apple just came out with a new kind of headphone, and your startup has a product relevant to music or headphones.
Public relations companies are having a tougher time getting their pre-edited video aired. Consider what is new about the product, its potential impact on the public, product innovation and whether it will solve a problem of some kind.How to Write a Press Release for a Product: 4 Essential Steps.
Now that you know what to consider as you start writing a press release, let’s talk about how to navigate the writing process. Here are the steps you’ll need to follow: 1.
Craft a killer headline that considers your product’s unique selling points. If you’re starting an online retail business that is truly remarkable, a good press release can be all the spark you need to blast your business into outer space, where you won't find martians, but could potentially get that first sale (and many more) you're thirsting for.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines.
© BlackBerry Limited. All rights reserved. Contact Us | Support. New Product Launch Press Release Example: The Biggest Loser Trainer, Pauline Nordin Launches a New Brand and App to Defatten America Scandinavian “Biggest Loser” trainer and creator of the successful DVD, “The Butt Bible”, is launching a new app called “Live Life Lean”.
What is a Social Media Release (aka Social Media Press Release, Social Media News Release, SMR, SMNR) Robin Good has written the most comprehensive history, review and comparison of SMR's that I have found.
The following definition is taken from his post.Download